Privacy Policy

Effective Date: 12/07/2025

At Flowy Australia, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, take our quiz, purchase a product, or interact with us.

1. What We Collect

We collect personal information that is necessary for us to provide our products and services. This may include:

Contact details: Name, email address, phone number, shipping/billing address
Order information: Product details, purchase history, delivery preferences
Quiz responses: Skin, hair, and location-based answers for personalised recommendations
Payment information: Processed securely via Shopify and third-party payment providers (e.g. Shop Pay, Visa) — we do not store your full payment details
Website usage data: IP address, browser type, pages visited, and other analytics through tools like Google Analytics or Meta Pixel

2. How We Use Your Information

We use your information to:

Process and deliver your orders
Personalise product recommendations (e.g., based on your quiz results)
Communicate with you about your purchase, quiz results, offers, and updates
Improve our website, services, and marketing through analytics
Respond to enquiries, support requests, or product returns

We may also use your information (with your consent) for promotional emails or SMS campaigns. You can opt out at any time.

3. Sharing Your Information

We only share your information where necessary:

Shopify: For secure payment processing and order fulfilment
Shipping providers: To deliver your order
Email/SMS platforms: Like Klaviyo, to send product updates or quiz results
Analytics or advertising services: Like Google or Meta for site improvements and ad performance

We do not sell your personal data to third parties.

4. Cookies and Tracking

We use cookies and similar technologies to:

Remember your preferences
Track quiz completion
Measure site performance and marketing effectiveness

You can disable cookies in your browser settings, but this may affect site functionality.

5. Your Rights (Australia)

You have the right to:

Access your personal information
Request correction of your data
Withdraw consent or unsubscribe from marketing
Lodge a complaint if you believe we’ve breached your privacy rights

To exercise these rights, email us at: matt@flowy.com.au

6. Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, or disclosure. All payment and data transmissions are encrypted using SSL technology.